"Catch a Body"
Written by Faith Wilson Stein (Comparative and World Literature)
“You really have no idea when things are good, do you?” Peggy said to Don in last week's episode of Mad Men (“The Other Woman,” Season 5, Episode 11). The rejoinder this week would seem to be that they were never really good in the first place. Peggy didn’t know the moral cost of winning the Jaguar account and, with no part in the firm’s ethical failings, was wholly absent from last night’s episode, “Commissions and Fees.” Also absent were copywriters Stan and Ginsberg. Indeed, "Commissions and Fees" has no heady creativity (“writing sexy,” as a rival ad exec says to Don in the opening scene); no dramatizations of inspiration which weave compelling advertising strategies from the detritus of the everyday; or discussions of how desire is invented, stoked, and (allegedly) satisfied by advertising. Instead, it is all business: while money is discussed it remains merely representational, like Lane's forged check. Lane’s wife is baffled at his “refusal to recognize the successes when they come” and the irony is all too bitter. To be one of “the grownups,” as Cooper admonishes, is to recognize that pleasure is always just a promise, and an empty one at that.
And yet Don doesn’t try to sell Dow a new ad campaign. Sure, he knows about their controversial products. What better way to reverse the damage done by his insincere “ethical” stand against selling cigarettes in Season 4 than to flack for napalm? But instead of offering Dow a new pitch, Don offers himself, reminding Ed that their share of business is only 50 percent: “You don’t want most of it, you want all of it. And I won’t stop until you get all of it.” In one of the series’ pithiest distillations of the logic of advertising and, perhaps, life, Don asks: “What is happiness? It’s a moment before you need more happiness.” Don sells them the illusion of advertising itself.
When Sally arrives unexpectedly at Don’s apartment, she is the voice of the counterculture: “She’s such a phony,” Sally whines about her mother to Megan. The line triggers an association with J.D. Salinger’s Catcher in the Ryewhich echoes throughout the rest of the episode. A Holden Caulfield-like Glen, ditching prep school and its “sadists,” takes Sally to the Museum of Natural History and tells her she’s like a little sister to him. But any desire to preserve innocence, to catch those young bodies, comes too late (like Don’s effort to save Joan last week). Sally has been ordering coffee and considering age-inappropriate movies with Megan and her friend. Glen has what Sally generously calls a mustache, she’s wearing those go-go boots that made Don nervous a few episodes ago, and her experience of menarche has been confirmed by the world’s expert on the topic!
When Don instructed Lane to tell his family that “the next thing will be better, because it always is,” the wording is rather ambiguous. Is Don assuring Lane that things will get better or is that simply what Lane should repeat to them? If previous seasons have posed the question, “Who is Don Draper?” Season 5, so far, has seemed to ask, “What does Don Draper want?” Glen for one seems to know that the question is moot: “Everything you wanna do, everything you think is gonna make you happy, just turns to crap.” Ever the salesman, Don asks him what he wants. In that dark moment, Don wants to provide someone else some happiness, however fleeting.
And so the episode ends with Glen behind the wheel of Don’s car, in a scene reminiscent of an earlier, happier time – a young(er) Sally driving her Grandpa Gene’s car under his amused supervision. The Lovin’ Spoonful’s “Butchie’s Tune” segues us into the credits, underscoring that the moment’s joy is transient and, thus, all the sweeter: “Don't give me a place for my memories to stay, / Don't show me an end or a light to find the way. / I ain't got time for the things on your mind, / And I'm leaving you today – / On my way.”
There will be more happiness in the next moment.